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Chow Chun Son

Founding Partner & Executive Producer

Alternate Self: Grade A Alpha
Anti: Not Using The Brain
Dreaming: Of Sambal Petai

Ryan Khoo

Founding Partner & Executive Producer

Alternate Self: A Beatboxer Prodigy
Anti: Coprastasophobia
Dreaming: To Pilot The X-Wing

Ismail Kamarul

Founding Partner & Director

Alternate Self: Pro-Gamer
Anti: Pontianak Harum Sundal Malam
Dreaming: To Achieve Nirvana

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Cheong Wai Leng

Executive Producer

Alternate Self: Foodhunter
Anti: Army Of Insects
Dreaming: To Explore Every Corner Of The World

Quek Shio Chuan

Director

Alternate Self: Evil Scientist
Anti: Prawns
Dreaming: Of Global Domination

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Philip Rom Kulleh

Director

Alternate Self: Jungle Chieftain
Anti: Time
Dreaming: Now & Forever

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Hadi Hamid

Director

Alternate Self: Dancing Ent
Anti: Slithering Slytherins
Dreaming: To Be A Winning Scorer At World Cup Finals

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Soh Chia Lok

Director

Alternate Self: Bruce Wayne
Anti: Creepy Crawlies
Dreaming: To Be A God

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Sabrina Wong

Producer

Alternate Self: Venture Capitalist
Anti: Boring People
Dreaming: To Be A Tai-Tai

Nigel Pinto

Producer

Alternate Self: Grammar Nazi
Anti: Mornings
Dreaming: That Pineapples On Pizza Will Be Accepted Worldwide

Elle Chang

Producer

Alternate Self: Petite Triathlete
Anti: Garlic & Onions
Dreaming: Of The Extinction Of Snakes

Debbie Hope

Producer

Alternate Self: Tall, All-Blue Avatar
Anti: Tight Spaces
Dreaming: Of Sprouting Wings

Bo Amir Iqram

Composer & Sound Engineer

Alternate Self: Cuurley
Anti: Moustaches
Dreaming: Borderline Wet

Willie Ong

Editor

Alternate Self: I Am Godzilla
Anti: You
Dreaming: Of Japan

We believe that combining innovative processes, business strategy and a creative perspective is the secret to success when it comes to brand challenges.


2004 Created with Sketch.

The year it all began. Reservoir was established.

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Passionate Producers banded together to make TVCs

2011 Guang Awards Se Created with Sketch.

Guang, a 14-minute short film won the Best Film Award at BMW shorties

2012 Catalytic Chang Created with Sketch.

The success of Guang propelled us to produce 2 game-changing branded short films — Petronas Merdeka & Hari Raya and Samsung: The Sparkle Project featuring Yuna.

2013 Reservoir & The Created with Sketch.

Our body of work grew overnight and agencies/clients started knocking on our door.

2014 Created with Sketch.
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Now Created with Sketch.

Content is King

While we are often engaged to do commercial work, we are always itching to create our own content, namely short films Sanzaru, Sunflowers, Seliseh and Bird on a Wire.

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Festive 
Brand Films

We kept producing one chart-topping brand film after another for major festivals in Malaysia; Hari Raya, Chinese New Year, Deepavali, National & Malaysia Day, Kaamatan & Gawai.

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Realistic
 Dreamers

We boast a panel of film directors who are some of the industry's top talents — Quek Shio Chuan, Ismail Kamarul, Philip Rom Kulleh, Hadi Hamid and Soh Chia Lok.

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Effective Magicians

Whilst they can't change the weather (they are not certified bomohs after all), they can do pretty much everything else, to ensure the production process is smooth-sailing all the way. They are Cheong Wai Leng, Nigel Pinto, Sabrina Wong and Elle Chang.

140,000,000 Created with Sketch.

Views and counting

All our festive works garnered a lot of eyeballs on Facebook & Youtube

13,000,000 Created with Sketch.

Views and counting

Our Tnb Raya 2017 — Dugaan Raya Aida Scored The Highest Views From A Single Video Source On Facebook.

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Green-haired 
Sonic Wunderkind

We Have Our Own Audio Production Suite – Kena Sound, Led By The Multi-talented Industry Veteran And Local DJ, Cuurley @ Bo Amir Iqram.

ZERO Created with Sketch.

Animals Were Being Harmed In The Making Of This Website.

1 Created with Sketch.

Green-haired 
Sonic Wunderkind

We Have Our Own Audio Production Suite – Kena Sound, Led By The Multi-talented Industry Veteran And Local DJ, Cuurley @ Bo Amir Iqram.

ZERO Created with Sketch.

Animals Were Being Harmed In The Making Of This Website.

OUR CLIENTS

Creative Agencies & Network:

Leo Burnett, Ogilvy, Naga DDB, Grey, IPGMB, Publicis Groupe, TBWA, JWT, BBDO


Brands & Companies:

Telekom Malaysia, Prudential, Tenaga Nasional Berhad, Petronas, McDonalds, F&N, Samsung, Coca-cola, GSK, Nestle, Nissan, Celcom, KFC, Unilever, Digi, Fonterra, Danone, Kimberly–Clark, Procter & Gamble, Maxis

ACCOLADES

2011:
GUANG: Grand Prize at BMW Shorties, Best Short Film Award at Alto Vicentino | Best Film and Audience Choice Awards at the 4th Who Likes, Short Shorts? Film Festival (USA) | Best Film (Golden Film) and Best Film — Alternative World Awards at the 10th Irpen Film Festival (Ukraine) | Best Film Award at the 10th In The Palace Film Festival (Bulgaria) | Best Direction and Best Cinematography Awards at the 4th Malta International Television Short Film Festival (Malta)

2012:
PETRONAS ’Strangers’: DC Shorts: Short Film Festival: Drama Adfest New Director Lotus: Silver | Kancils Branded Content: Bronze

2013:
‘Sanzaru’ Short Film: Festival Filem Malaysia Ke-25 (FFM25) — Best Short Film

2014:
Marketing Magazine Malaysia — 10 Most Watched Youtube Ads In Malaysia: #1 Petronas Raya — Kepangkuan Bonda • #2 Petronas Cny — Young Hearts | Youtube — 2014’s Most Popular Youtube Ads In Malaysia: #1 Petronas Raya — Kepangkuan Bonda • #2 Petronas Cny — Young Hearts | Are Malaysians Racist?: Effies Malaysia — Silver • Youtube — 2nd Most-watched Video In Malaysia 2014 • Says.my — Top 6 Social Media For Good In Malaysia Initiative

2015:
SPIKES SINGAPORE: Maxis CNY — #ThisIsMyName : Film : Bronze | MARKETING INTERACTIVE — 10 ads Malaysians viewed the most : #3 Maxis CNY — #ThisIsMyName | THE RAKYAT POST — Most popular YouTube ads in Malaysia: #3 Maxis CNY — #ThisIsMyName • #9 Samsung ‘Road To Ramlee’ — Episode 2

2016:
MUMBRELLA AWARDS — Shortlist Best for Social: Digi — Connect for Real | Marketing Interactive — Malaysia’s top 10 YouTube ads for the first half of 2016 : #1 Petronas ‘Rubber Boy’ & #5 Pengacau Raya | MARKETING MAGAZINE MALAYSIA – #TGIM: Catch up on the top Raya ads for 2016 : #1 Sun Life Malaysia — #DedikasiKerjaRaya • #4 TNB — #LepasTu • #9 BSN — Pengacau Balik Raya

2016:
LOWYAT.NET – YouTube Reveals Most Popular Ads In Malaysia For The First Half Of 2016: #1 PETRONAS — Rubber Boy • #5 BSN Malaysia — Filem Pendek Tahun Baru Cina BSN 2016: Pengacau Raya Cina | HYPE — #HariRaya2016: Top 5 Raya Ads That Will Pull Your Heartstrings: #4 Tenaga Nasional Berhad — Iklan Raya TNB 2016 – Lepas Tu | YouTube Malaysia Ads Awards 2016: Finance – AIA # MySwatowLaneClub

2017
SAYS.COM — 8 Heartwarming Merdeka Ads Of 2017 That Made Us Smile: #1 PETRONAS — National and Malaysia Day 2017 • #2 Sebuah iklan Merdeka 2017 by Maxis • #8 Pernahkah Aku? by CIMB | MARKETING MAGAZINE MALAYSIA — Most Popular Youtube Ads In Malaysia: #1 Tenaga Nasional Berhad — Iklan Raya TNB 2017 – Dugaan Raya Aida | MARKETING INTERACTIVE — Top 10 Malaysia YouTube ads for the first half of 2017: #1 Tenaga Nasional Berhad — Iklan Raya TNB 2017 – Dugaan Raya Aida | STAR2 — 8 Hari Raya 2017 ads that speak to us: #1 Joget Abah by KFC • #8 Dugaan Raya by Tenaga Nasional Berhad

2018
MARKETING MAGAZINE MALAYSIA — Top Chinese New Year TVCs: #1 TNB Chinese New Year 2018 — The Coming Together • #3 Traveloka – Wander with Wonder | Top 10 paw-pular Chinese New Year ads, paws down! : #8 Setia CNY TVC 2018 — Stay Together. Stay Setia • #9 TNB Chinese New Year 2018 — The Coming Together | ‘Bird On A Wire’ Short Film: First Malaysian female to win the FABULOUS FOUR Commendation at ADFEST 2018